SmartRoam delivers seamless connectivity across 190+ destinations with one permanent eSIM, backed by 130 years of telecom expertise, direct global network agreements, and 5G access across 81 networks.
SmartRoam, a division of OV, today announced the launch of its travel eSIM app that eliminates one of the biggest frustrations for international travellers—downloading and managing a different eSIM every time they visit a new destination. As one of the first licensed Mobile Network Operators (MNO) to launch a permanent travel eSIM app, SmartRoam enables travellers to install one eSIM, once, for global use across more than 190 destinations.
Unlike conventional travel eSIMs sold by unregulated resellers, which require travellers to delete, reinstall and juggle new profiles in each country. SmartRoam’s solution works with a single installation. Travellers simply download the SmartRoam app, install the eSIM once, and add data bundles when needed. There are no repeated downloads and no interruptions to connectivity.
“Travel should be about new experiences, not about fighting with technology or racking up unexpected roaming charges,” said Phil McDermott, CEO of WorldOV. “With SmartRoam, we have eliminated the need to download multiple eSIMs, delivering one global connectivity experience that is simple, secure and seamless. As a licensed MNO, we provide the assurance of direct agreements with global networks, guaranteeing security, reliability and no speed throttling. Our 5G coverage across 81 networks and local breakouts worldwide also ensure the lowest possible latency, so travellers can stay connected without buffering.”
SmartRoam combines 130+ years of telecom expertise with the strength of being a licensed MNO. Through direct integration with global carriers, agreements only MNOs can secure SmartRoam offers superior performance, broader coverage, enhanced security and clear, transparent pricing designed for both travellers and businesses.
Key features of SmartRoam include:
· One permanent eSIM for all global travel needs
· Coverage in more than 190 destinations with 4G and 5G access
· 5G across 81 networks worldwide
· Local breakouts to minimise latency and reduce buffering
· Multiple networks per country for reliable, high-quality service
· Direct-to-source network access without resellers or intermediaries
· Enhanced security with full MNO compliance
· Transparent pricing with no hidden charges
The launch comes at a time when the travel eSIM market is experiencing rapid growth. According to Juniper Research, travel eSIM spending will reach $8.7 billion by 2028—a 410% increase from 2024.
“Travellers already know the benefits of eSIMs, but most are frustrated with the hassle of repeated downloads and managing multiple profiles,” added Phil. “SmartRoam delivers the solution they have been waiting for—one eSIM, one download, one global connectivity experience.”
The SmartRoam app is available now for iOS and Android. For more information, visit www.smartroam.com.
